SOCI A L
M EDI A
GEN ER ATE
BY BOB DeSTEFANO, MBA
For a speaker, LinkedIn can be a fantastic tool to help you get booked and stay booked. I’ve found the following recommendations can
turn LinkedIn into a lead-generation machine:
Have a content-rich LinkedIn profile. This may
seem obvious, but it’s amazing how many speakers
have bland LinkedIn profiles. These days, most people look you up on LinkedIn before speaking with
you, so make sure your profile is the best representation of your brand and the knowledge you have
to offer. Punch up your profile with a compelling
headline, bio, images, videos, presentations, articles,
recommendations, publications, and other features.
Also, make sure to update your profile regularly to
keep it fresh and current.
Publish and share on a regular basis. In addition to your profile, LinkedIn lets you share status
updates, including videos, articles, images, or ideas.
By posting regularly, you will keep yourself in the
minds of your connections because their LinkedIn