BY ANDREA VAHL
MBA, helps B2B and
generate more leads,
sales and profits from
marketing. He is the
author of Old Dog, New Clicks: Online
Industrial & B2B Marketing Know-How for
the 21st Century.
4 WAYS HIGHLY
ADS CAN BRING YOU
Facebook is increasingly becoming a pay-to-play
platform, but it’s still one of the best (and cheapest)
places to market online today. But the big question
everyone has is: How do I get Facebook ads to work
As a speaker, I see four perfect Facebook ad
strategies to get more visibility, more leads, and more
1. BUILD YOUR EMAIL LIST by offering a lead magnet,
and then follow up with a great email sequence.
2. ESTABLISH YOURSELF AS AN EXPERT in your niche
by using Facebook ads to send traffic to your website to
read your great content.
3. USE VIDEO ADS targeted to your perfect audience
to showcase your speaking.
4. RETARGET your warm audience (website visitors,
video viewers, or email subscribers) with a special offer.
How you use Facebook ads will depend on your
business model. Do you have products or services or is
your main business speaking? You can target your ads by
job title to include meeting planners or other keywords
and interests so that your ad reaches only your perfect
audience. When you narrow your target to your warm
audience, you spend less and get better results.
Get Andrea’s free course
on Facebook ads at
news feeds are personalized for them
based on people they follow, their
connections, and their engagement on
LinkedIn. In addition, if they like, share,
or comment on your posts, you will gain
access to their network of connections,
allowing your content to reach a larger
group of prospects. This will help establish you as a thought leader and ensure
you stay relevant.
“Warm call” meeting planners and
prospects. To help make contact with
new connections, you can use LinkedIn
as a “warm calling” tool. For example, if
there is a new meeting planner you want
to reach, you can easily find them using
LinkedIn’s search feature to see how you
are connected to them. If you have an
active list of LinkedIn connections (and
you should), you are most likely only t wo
or three connections away from them.
Reach out to your closest in-common
connection and ask for an introduction.
While you can use LinkedIn’s introduction feature to do this, I find it is more
effective to make the request via phone
Connect with attendees after an
event. After your presentation, attendees are thrilled with your message and
want more. Keep your message alive on
an ongoing basis by connecting with
attendees on LinkedIn after the event.
I like to collect business cards and contact information using a compelling lead
magnet at the end of my presentation
and request a connection the same day.
As you post new LinkedIn content, it
allows your attendees to continue to
benefit from your content and, more
importantly, help you generate spin-off
ANDREA VAHL is
a speaker, comedian,
and the co-author of