is an award-winning
Agency, a social
media firm whose
clients include The
Oscars, ABC/Disney, VISA, and Hitachi.
She is the author of Digital Persuasion:
Sell Smarter in the Modern Marketplace.
Erin helps sales, marketing, and event
professionals attract attention and
increase influence using the power of
digital persuasion. ErinGargan.com
or tweet her @ErinGargan.
Social media success takes dedication and organization. I spend an
hour a day managing my social media, spreading the time among
various tasks. Here’s how you can, too:
PLAN: Use an Excel sheet for your social media plan and work it
daily, but stay flexible so you can respond to current events. To keep
Have a weekly theme and write 18 tips for each theme. Split the tips
among different platforms and link to each other. For example, five for
LinkedIn, with a link to your Facebook fan page; five for your Twitter
page, with a link to LinkedIn; and so on.
Plan your graphics and videos throughout the year. When you see
videos that inspire you, log the URL in your Excel sheet.
AUTOMATE: When l write something or post a Pegine TV video, I share
and tweet, and then set up recurring posts about that for two years
every month or every quarter.
ENGAGE: Social media is a simple marketing tool. To me it’s like going
to an event and connecting with people in the room. I’m the host, so I
pop from this room to that—the rooms being LinkedIn, LinkedIn groups,
Facebook fan page, Facebook groups, Twitter groups.
BOOS T: I have purchased Facebook ads and boosted posts. I spend
around $200 most months on boosting. I don’t have an official plan. If
I see people responding naturally, I know I’ve hit a nerve, and I boost it.
PEGINE, MSW, CSP, makes leaders great. A feisty,
fearless, focused, and fun speaker, her clients include
13 percent of the Fortune 100, all military branches,
and 11 percent of Direct Selling News Global 100.
BY PEGINE, MSW, CSP
Keep it short and sweet. Stories were
designed to appeal to our ever-shrinking
attention span—hence the 15-second
time limit. The fastest way to lose your
audience is by forcing them to watch 10
clips detailing every moment of your
day. Instagram Insights for Instagram
business accounts, which tracks your
followers and how they interact with
your account, shows that optimum
engagement data hovers around five
uploads per story per day.
Map out your story. Just like a traditional story, your virtual version should
have a beginning, middle, and end. The
most engaging Stories play out as a
behind-the-scenes highlight reel of the
shareable, authentic moments you are
experiencing in real time.
Bring your content to life. Give your
Stories a little something extra by experimenting with Instagram’s in-app stickers, filters, and shooting options. Add
that Sunday Funday stamp over the shot
of your morning mimosa or mix up your
obligatory in-flight photo with a time
lapse of the view outside your window.
Tagging locations and using hashtags are
easy ways to pull in new viewers.