One of our big beliefs is that people support what they help
create. To that end, co-creation (and not just lip service to
co-creation) is key in our leadership philosophies for this role.
We’ve worked hard to engage the NSA membership at multiple
intervals along the planning process, seeking advice, asking for
help, and even inviting our community groups to completely take
over a day of programming at Influence 2018—something that has
never been done at this event.
To facilitate this, we’ve used a number of social tools, including
group posts, meme contests, polls, and livestreams.
The first poll we used unveiled a new idea for a breakout
format and sought feedback to make it better. We were delighted
to see that the overwhelming majority of respondents were
thrilled with the change,
and we received dozens of
phenomenal comments that
will help us better shape the
experience for all involved.
Asking a question just to ask
a question is transparent,
especially to seasoned
Facebookers. Really think about
why you’re asking the question:
¢ Do you want honest feedback?
If so, ask direct questions
about your product or service.
Steer clear of self-promotional
questions (“Which of my books
do you like the best?”) and focus
on questions that will help you
make decisions about your
business (“Where should I hold
my next seminar?”)
¢ Are you looking for exposure?
Ask a question that is so timely,
clever, compelling, or humorous
that your followers will share
with their friends. But make sure
it is relevant to what you do and
a topic that you and your brand
will want to be associated with.
¢ Are you looking to develop
brand loyalty? Ask a question
that makes it clear you care
what your followers think and
feel. Involve them in the inner
workings of your business.
Learn more about how to
execute a poll on Facebook at
Karen Jacobsen submits her
Influence 2018 proposal.