THE TRANSITIONING SPEAKER
Making the leap to full-time speaking
As a transitioning speaker, marketing is one of the most challenging aspects of juggling a budding speaking business and a demanding day job. Gina
Carr, marketing guru and tribe-building
expert, dishes on what she considers are
the marketing essentials for any transitioning speaker.
Build Your Tribe
A tribe is a unique group of fans,
friends and followers who resonate
with your message. “Building your
tribe is about getting your name out
there by using social media,” says Carr.
“Let people know what you are passionate about and what subject you
speak on.” Building your email list is
key. Consider giving away something of
value, like an eBook or audio program.
Drive your followers to an opt-in page
or your Facebook Fan page,” Carr says.
establish Your Social Media
In today’s market, if you don't have a
social media presence you won’t be
taken seriously. With all the demands
that pull at your resources, it’s essential
to pick one social media platform.
How do you decide?
Ask yourself: “Where are my ideal
clients hanging out?” Carr says, “Busi-
ness-to- business connections are best
served on LinkedIn. If it’s a business to
customer focus, you can use Facebook,
Twitter and Instagram. It’s important
to have presence on all of them but,
choose one platform to develop a
strong following. Online social media
managers like Buffer and Hoot Suite,
can assist you with managing presence
on multiple platforms.
Create Social Community groups
One strategy that can give you an advantage is to create your own online social
community group that serves your tribe
of raving fans. Facebook and LinkedIn
are some of the best platforms for this
step. If you have concern that your current employer won’t warm up to the
idea—consider making a secret group on
Facebook or unlisted group on LinkedIn.
Keep in mind, always be cautious, even
with a private group you should always
assume that your employer could see
them. Plan accordingly.
When you are building your social
media presence, how are you building
your profiles? Do you have one dedi-
cated to your “day job” and one to
your speaking business? “One of the
biggest mistakes that you can make is
creating multiple profiles on LinkedIn
and Facebook,” Carr says. “This is a
bad idea.” It’s against the licensing
agreement for Facebook and LinkedIn.
They can shut down both of your
accounts.” It confuses potential clients,
who are unsure which profile accu-
rately represents you.
Conduct Live Video
Engage your tribe and followers by
conducting live video streams through
platforms like Facebook Live. Field
their burning questions, hear what's on
their minds, and check out their live
reactions to gauge how your broadcast
Carr suggests setting aside a month
to commit doing a video every week.
For example, you could commit to
doing a video every Wednesday at 11
a.m. for four weeks. Consistency is key.
It’s like hosting a TV show. Pick a certain amount of time that you will conduct the video, such as 5, 10 or 15
minutes. Be prepared to interact with
your followers and respond to their
questions. It’s a powerful way to connect and build your tribe.
Use these tips, and you’ll transition
from a part-time speaker to a full-time
speaker in a flash!
Gina Carr is a speaker, con-
sultant and marketing coach
who works with thought
leaders to leverage social
media marketing. Visit
Transitioning speaker Amelia
Mimi Brown interviewed
Carr for this article. Go to
Marketing Your New Speaking Business