>>> MAKE THE DATA
You don’t have to be a data or methods
expert, but you should have access to one.
To offer something unique you’ll need
to invest, not just grab information from
Gallup, The New York Times, or someone
else’s book. Establish a relationship with a
high-quality research firm that can deliver
unique, cost-effective research insights.
There will be some startup costs, as with
developing any intellectual property, but
the return on investment is high.
INVEST IN QUALITY
Your data is “firsthand.” Your company
contracted with “an independent research
lab” to “produce original insights” or you
have “proprietary data.” Good research
firms will be able to use story language to
translate the numbers and have experience
with data visualization as well as data
collection and analysis. Work with your firm
to discover deeper trends and how you can
communicate them in digestible ways to
63% of listeners
Make your data memorable by
being a data storyteller.
Made to Stick, by Chip and Dan Heath