THAT’S A GOOD QUESTION
Speakers respond to burning questions
I hired an event assistant to do
some of the behind-the-scenes
work so I can free up my time for the
high-value activities that will get me
new gigs! One big obstacle I was facing
was time and my own Type-A tenden-
cies. I never had enough time to out-
reach, market or build relationships as
much as I should have been because I
was spending so much time in the
weeds sending documents, following
up, creating program materials, sending
contracts and invoices, etc. I wanted to
be sure everything was done right and
nothing got lost in translation.
—Kristen Larson Brown, Plymouth, Minn.
Providing additional content on
my websites and social media
platforms is always an ongoing chal-
lenge. That’s one thing that I continue
to work through as I balance an in-
creasingly busy speaking schedule.
—Carole Copeland Thomas, MBA,
I wish I had more time to
implement ideas. I would love to
outsource more of my busy work, but I
am slammed with business and lack the
time to create a few tutorials for the
tasks and hand them off. My plan is
to do this when things slow down,
but they just don’t slow down.
—Rik Roberts, Nashville, Tenn.
Changing the way I sell to my
based on Neen James, MBA, CSP, and
what she shared with me before and
during the Business Accelerator Lab.
—Marilyn Sherman, CSP, Las Vegas, Nev.
Hiring a virtual assistant.
Knowing that there will be a
return on the investment.
—Marc A. Pitman, Waterville, Maine
The one thing that would make
a difference for me this year is
to mine the wealth in my list of past
clients and phone a few every week
like I used to do! My only obstacle
is procrastination. Totally guilty!
—Elizabeth Jeffries, CSP, CPAE, Louisville, Ky.
Mary Byers, CAE, composed
the question and solicited
feedback for this column.
She is the author of Race
for Relevance: 5 Radical
Changes for Associations, an association
consultant and a leadership development
speaker. Visit www.marybyers.com.
What’s the one thing that
would make a big difference
for your business in 2015?
What obstacles are you
facing in this area?
The biggest leap forward for my
speaking business was when I
NSA top performers, I’d experience the
same results—two decades later. The
greatest obstacle is just overcoming the
inertia—making the phone calls and
scheduling the time. Life is a great
—Rick Jakle, CSP, Chicago, Ill.
I am intent on being 100 percent
consistent and focused in writing
(blogs, articles and social posts) on the
topics that matter to our clients, who
are grappling with so much change in
the customer service space. The main
obstacle, and it’s a happy one, is work-
load. But I’m convinced that thinking
and writing should be scheduled right
along with other projects.
—Brad Cleveland, Sun Valley, Idaho