putting a fine point on the speaking industry
For nearly 42 years, the National Speakers Associa- tion has worked to create a unique place for speak- ers to collaborate in build- ing a stronger speaking
profession and, in turn, building
stronger individual speaking businesses.
I have been on the NSA team for 23 of
those 42 years, and it has been exciting
to see how speaking continues to
change and how speakers continue to
evolve and create more value to the
individuals and companies they serve.
While these transformations may not
always be what was envisioned at the
beginning of the process, the outcomes
have created tremendous value and a
space where speaking businesses continue to thrive.
As we closed out 2014, we certainly
saw a challenge or two. It was nice to
see how our membership came together
for the greater good of the profession
and the association. In fact, if you look
beyond the naming issue, NSA has
never had a stronger value proposition
and is in its strongest position since
before the great recession—and, some
might even say, since it started.
Today, we have nearly 3,100 mem-
bers, operate a $3.5 million budget, in
addition to ample investments to pro-
tect against any downturns, and we own
our headquarters building in Tempe,
Ariz., with no mortgage or debt. It is
exciting to see the highest attendance at
our meetings and events since the 2008
high points. Whether it is through our
social media channels, chapters, or
other face-to-face meetings, we have
never had a more engaged, involved
and excited membership.
NSA also is investing in new and
more valuable programs and services. In
the last 12 months, we have introduced:
• A series of complimentary business-
building webinars to add value to
your membership investment.
• A brand new convention experience,
complete with a live stream option
for those who could not attend
• A learning lab created in a unique
university setting with focus placed
on accelerating, re-culturing and
reinvigorating each attendee’s speaking business through real-life examples and experiences.
While I enjoy celebrating successes, I feel
it is like looking in the rear view mirror
and is not nearly as exciting as
looking at what is ahead through
the windshield. As we kick off
2015, here are a few of the new
programs and services you can
expect from your association:
• A speaking-specific,
barometer that will allow you
to benchmark your business
against trends the rest
of the profession
• New partnerships that will allow
our members to feature their expert-ise/resources (and earn extra revenue) on leading sites like the
C-Suite Book Club™, Revizzitt e-publishing platform, and through
• Newly developed learning experiences focused specifically on speaking
more, speaking better and making
more money, which will be delivered
in person, in print and online.
NSA’s leaders and management
team are excited to make this a banner
year for our members, which will make
it a banner year for the association. We
are committed to creating more opportunities for you to be successful and
build a successful speaking business.
Thank you for your investment in
NSA, I look forward to seeing you
more involved in 2015.
Stacy Tetschner, CAE, FASAE, CEO
National Speakers Association
NSA Has Never Been Stronger