Jim Keppler founded Keppler
Associates, Inc. in 1983, and
currently serves as president.
For more information, go to
Mary C. Kelly, PhD, CSP,
Commander, U.S. Navy
(retired), is a frustrated
comedian, professor and
leadership expert. Author of
10 books, she hopes to be the person her
dogs think she is. Visit ProductiveLeaders.com.
How to Stand Out with Bureaus
Speakers who make meeting
planners feel important, who put
the needs of the organization first,
and who are flexible are asked back.
For example, lots of speakers have a
preferred room layout that would be
the best setup, but it can put a huge
burden on the meeting planner and it
is not always feasible.
What speakers and topics are in
There is a great demand among corporate and association groups for
business speakers who have high-level
corporate experience at organizations
with strong market cache. Name recognition remains an important factor for
audience draw. Great storytellers with
valuable business and life lessons continue to resonate. C-level executives
who have experience in marketing and
branding are very popular now.
How can talented mid-level speakers
Dare to be unique and different.
If you can deliver a top-quality
program in a way that is not the
same as everyone else, you will
stand out from the pack.
critical advice from hiring decision makers
If you really want to attract he attention of bureaus, take it from someone who knows: Jim Keppler, president of Keppler Speakers. Since founding his peakers bureau in 1983, it has
become one of the largest in the world,
serving clients in a variety of industries.
Mary C. Kelly, PhD, CSP:
What can mid-level speakers learn
from celebrity speakers?
Jim Keppler: The question presumes
that all celebrity speakers are similar
and all mid-level speakers are similar
—which isn’t necessarily the case.
In general, many prominent speakers
on the circuit are prominent because
they are very good at what they do,
or they have accomplished something
extraordinary which resonates with
the public, or they have dared to
Besides being good on the platform,
how can speakers strengthen their
relationships with meeting planners?
It all boils down to the product and the
process. Yes, a great message that is
tailored to the audience, good oratory
skills and engaging stories are all
important, but meeting planners also
base their satisfaction on how easy the
speakers are to work with. Most professional speakers know they have to
please the audience. Many, however,
neglect to put the same amount of
effort and focus into ensuring that the
meeting planner is pleased with both
the product the speaker delivers and
the process with which it is delivered.
Do you look at a speaker’s social media?
On a corporate level, we look at their
following on social media, which is a
growing part of a speaker’s marketing
What has changed in the speaking
profession in recent years?
It is amazing how much has changed in
the industry with new topics, technology and social media, but it is also
amazing how little has changed. Futurists told us 15 years ago that no one
would be holding meetings today, but
people still want to come together to
experience personal interactions.