MYTHS OF THE
DAVID AVRIN, CSP, GLOBAL
SPEAKING FELLOW, is a popular
marketing and customer experience keynote
speaker and consultant and the author of
It’s Not Who You Know, It’s Who Knows
You! and his latest, Visibility Marketing.
BY DAVID AVRIN, CSP,
GLOBAL SPEAKING FELLOW
For all those looking to create or upgrade their speaker eel, here are a few facts and myths to keep in mind. FACT: Meeting planners want to see some
longer, uninterrupted clips. Whether as a part of your
prime demo, or as separate clips on your website, planners
want evidence that you can hold the audience’s attention and
deliver longer messages.
MYTH: Your video needs a narrator, audience
testimonials, client logos, audience shots, and other
expected elements. You are in competition with other
speakers and you will always be more credible if it is professionally produced with multiple clips and professional
transitions, but not all elements are necessary.
FACT: Meeting planners are primarily watching the
video to see you speaking. The more your video shows
you rocking it on the platform, multiple times, for many
audiences, the better chance you will get the gig. The rest
is nice window dressing, but you speaking is what they really
want to see.
MYTH: Once your demo reel is done, it’s done. No
way. You should consistently be getting new footage and
upgrading your video. Your preview is a living marketing
tool and should be getting better every year as you progress
in your career.