¢ Use engaging content and music. Provide
a few points about your background and
what your experience can bring to an event.
Remember, people love a story, so tell yours in
an engaging way. It’s your story that makes you
different from other speakers. Also, don’t forget
the music. It is a very persuasive tool that can
help set the tone of your video and be extremely
useful during transitions.
¢ Keep it fresh. Remember that clients see a lot
of demo videos, so fresh, current productions
really stand out. Create a demo video that is
versatile and easily modified. Every six months,
insert a new voice-over, change out a speaking
topic, drop in new music, or add different title
cards. A speaker’s demo video is comparable
to window shopping: Customers will eventually steer clear of a store that has out-of-date
merchandise or empty display windows, and
clients will do the same with speakers whose
demo videos are outdated. So, make sure yours
is engaging, fresh, and invites the client into
While a speaker’s background and topics may seem ideal for the client’s upcoming event, the demo video is
always a key element in a client’s decision process.
As far as speaker demo videos, I have seen the
good, the bad, and the ugly, with the latter two
being those that are of inferior quality, contain
outdated information, or are poorly produced.
Sometimes, a speaker has no demo video at all!
In the same way that a salesperson would have
appropriate product materials available when
meeting with customers, speakers should have a
stellar demo video prepared.
The format and style of a demo video can be
as varied as the individuals featured in them.
The good—or great!—demo videos, the ones
that seal the deal for speakers, are current and
attention-grabbing. Here are four key components I’ve found to be crucial to successful
speaker demo videos:
¢Show your personality. Include visual segments that provide a glimpse into your personality and style of delivery. Clients want to see how
you interact with the audience. Provide a genuine
sense of what they would see if you were speaking
at their event.
¢ Be concise. A demo video should not exceed
three minutes; five minutes is the absolute max!
Be concise, not long-winded. Utilize sound bites
rather than lengthy explanations and provide
short segments of your most popular speaking
topics. Behind-the-scenes snippets and segments
on event preparation are some of the newer
things that are being included in demo videos.
JOHN REGISTER, CSP, is
a Paralympic silver medalist
and change management
speaker who shows business
professionals how to hurdle
adversity and create life’s
new normal. Find him at
Let it promote you, validate
you, allow potential clients
to pick you. I never realized
the ROI my video would
create. Since posting my
TEDx video January 8,
2016, I’ve been booked
over 15 times. My strategy
was to use my website,
email closing, eSpeakers
marketplace, You Tube
channel, and most recently
satisfied clients who take
me to their friends. I’m sure
there are more ways to
promote than these, but this
is what’s worked for me.
—JOHN REGISTER, CSP
CHRISTINE ADAMS is a
sales agent at Executive Speakers
Bureau. She consistently
provides clients with speakers
who enhance and elevate their
events and meetings. Contact
her at firstname.lastname@example.org,
follow her @chadams on Twitter, or visit
BY CHRISTINE ADAMS