The way you feel about money, whether positively or negatively,
probably started in childhood. In most homes, money is a stressful
topic. How to earn it, spend it, save it, increase it, and how to handle not having enough of it. And, of course, who has the power to
make those decisions. The underlying messages we absorb related
to money can stick with us for a lifetime.
Chances are, those messages have cast money in the role
of the villain. Ever heard any of these statements? Money is
the root of all evil. Money can’t buy happiness. “Poor people”
are honest and hard-working, while “rich people” are ruthless
The truth is, money isn’t the villain. We can have a
wonderful life without money, but, let’s be honest, money can be
totally fun! It’s all about the attitude.
ON MONEY ABOVE
If you want to make more money as a speaker, you have
to stop thinking about the paycheck first. Your top priority needs to be your audience. Connecting with them.
Impacting them. Providing them with insights, education,
or entertainment—whatever unique content you deliver.
When speakers concentrate solely on the cash, they
end up pushing money away rather than attracting it.
They inevitably overcharge or fall short of expectations.
And you can bet clients will recognize that disparity on
the cost-benefit scale.
Earning great money should be the result of an
QUIT ALLOWING OLD MESSAGES ABOUT
awesome speaking career, not the reason for it.
Instead, make it your mission to get results for the
people in the audience. Add value. Be generous. Share
with them. Teach them. When your attention, purpose,
agenda, behaviors, and motivation begin and end with the
audience, the money has an uncanny way of finding you.
MONEY TO UNDERMINE YOUR EARNINGS.
If you’re going to work your tail off to earn money, then be
happy and guilt-free about what it can do for you. Start believing
that money is a good thing. It’s OK to want it, plan for it, enjoy it,
share it, and use it in all sorts of positive ways. On the flip side,
it’s not OK to chase it, hoard it, idolize it, use it to feel superior, or
believe it’s the answer to all your problems. Again, your attitude
makes the difference.
Don’t let those long-held, preconceived notions about money
mess with your head as you build your speaking business. If you
are uncomfortable discussing money, negotiating your fee, or
simply enjoying the financial rewards of your career, it’s time to
let go of those old messages.
Start now to embrace new beliefs about money based on facts
rather than fear, anger, prejudice, guilt, or sour grapes.