Pitch your program with
words that will win over the
We’ve all been there. You’re applying to share your brilliance at a conference— in a breakout session, as a facilitator,
maybe even as the keynoter. You have your professionally produced sizzle reel, which panned over the
enraptured faces of the packed-to-the-rafters room;
your feedback is off-the-charts fantastic, and you’ve
even got an “in”: your brother’s sister-in-law’s cousin
went to high school with the associate senior vice
chairman of the application committee. In other
words, you’re a for-sure shoo-in, if—if—you can
come up with a punchy, powerful program title and a
drop-dead-dynamic program description. Piece of the
proverbial cake, right? Ha!
BY LIZ COURSEN
Never fear, your assignment is pretty easy: Use
your writing to set yourself apart from your competition. Most people use the same (tired) expressions
and the same (trite) phrases that everyone else is
using. Boring! You won’t do that. You are different.
You are special. You are original. Here are several
must-dos to harness the power of words when applying to speak.