News and notes on the
art and business of speaking
WHAT’S UP WITH
It’s likely that many of us
recently received a card with a
greeting like “Happy Holidays
from the Smith’s.” If it made
you cringe, you probably have
a good handle on the proper
use of apostrophes. Here are
a few guidelines:
Use an apostrophe to signify
OWNERSHIP. For singular
nouns, the apostrophe goes
before the added “s.” Add
it after for plurals that end
in “s.” For plural nouns that
don’t end in “s,” add an “s”
with an apostrophe before it.
I’d love to get the recipe for
The Smiths’ new house is just
Have you visited the
children’s section of the
Use an apostrophe when
forming contractions such as
“can’t” and “would’ve.” The
apostrophe goes in place of
the missing letter(s). Some
IT’S means “it is” or “it has.”
When you’re using “its” to
mean possessive, it does not
use an apostrophe.
It’s been a difficult month.
I can’t use my computer
without its power cord.
WHO’S is a contraction
of “who is” or “who has.”
“Whose” is the possessive
form of “who.”
Who’s going to be introducing
I wonder whose notes these
are on the lectern.
We know some of you are missing the Voice
of Experience® (VOE) CD, but don’t worry. You
can still enjoy all the valuable VOE content by
downloading VOE episodes wherever you get
podcasts. VOE is also available through Spotify
and Google Play Music.
ARE YOU HEARING VOICES?
Starting a Blog:
A Step-by-Step Guide
1. CHOOSE A NAME.
What topic are you passionate about? The
name of your blog should be descriptive
to let readers know instantly what your
blog is about. You’ll need a domain name
for the blog site, unless you choose to
run the blog on a site you already own.
Check to make sure the domain isn’t
already registered. If it is, consider using
a different extension (.net or .org if .com is
2. GET YOUR BLOG ONLINE.
You’ll need to choose a blog software, such
as WordPress or Blogger, and a blog host
to store your files (BlueHost is popular) if
you don’t plan to post on your own site.
3. DESIGN YOUR BLOG.
Most blog software options let you choose
from predesigned “themes,” so you can
get up and running quickly. Most of the
themes are customizable but offer a good
template from which to start your design
4. GET WRITING!
The blogging software will allow you to
create new posts and upload photos to
accompany your writing.
5. PROMOTE YOUR BLOG.
Creating the blog is just the first step.
Readers have to be able to find it.
Promoting your posts on social media is a
great way to start a following. And you’ll
want readers to keep coming back, so
you might ask for email addresses on your
blog so you can send alerts when you’ve
posted new content.
A blog can be one of the best ways to build and keep a COMMUNITY
OF FOLLOWERS who want to learn from your expertise. It allows you to
share your personal perspective and speak (or in this case, write) from
the heart. Starting a blog can feel overwhelming, but if you follow the
steps listed here, you can be up and running in less than an hour.