As professional speakers, we are always looking to add value to ur client’s program and help them make it more interactive.
As you peruse the event agenda, chances are
that the client has an internal expert, executive
or celebrity—who may or may not be as eloquent or confident as a professional speaker.
This is where you can step in.
“It’s far more common for people who aren’t
speakers to appear on platforms and moderated
Q&A is a solution,” says Brian Palmer of National
Speakers Bureau. “Audiences are far more accept-
ing of that sort of thing than they have been in
the past. I see this as a big growth area.”
So, what is a moderated Q&A? Think of it as
an informal interview where you are moderating
a panel discussion, but with just one person (or
potentially more speakers) combined with
It’s a particularly effective strategy when the
client wants a high-profile person to be on stage
without the burden of having to develop an
amazing presentation. A moderated Q&A
session allows the high-profile “speaker” to
be comfortable and have a lively, informative
and interactive conversation with great value
and takeaways for the audience.
By kriStin arnold, MBa, cSP