By Jeffrey hayzlett, cPae
Podcasting seems to be all the rage these days. What was once dismissed as omeone in their parent’s basement with a recording device and a microphone
has evolved into a powerful medium.
Still in its infancy as an industry, more
entities are looking for a cost-effective
way to expand their audience, their
reach, and their message.
Podcasting seems to be a good fit
According to a survey by Edison
Research, last year approximately 46
million Americans listened to podcasts
each month. This year, that number is
expected to reach 57 million. The surge
in popularity can be attrib-
uted to several facts;
one of them is the 2014
podcast Serial. The pop
culture phenomenon had
75 million downloads after
its first season. More so,
according to advertising
firm Podtrac, about 700
unique programs from the
top 10 podcast publishers
got 110 million downloads,
which included The American
Life/Serial and WNYC.
Those are numbers that
can’t be ignored. You’d have to be a
fool to dismiss podcasts as nothing
more than a vanity project or something that’s a waste of time and money.
The increase in digital consumption
has made advertisers stand up and take
notice. Advertisers spent an estimated
$35 million in podcast ads in 2016, up
2 percent from 2015.
Throughout my career, I’ve bought
and sold over 250 businesses, have
been a Fortune 100 CMO, an entrepreneur, keynote speaker, and now I’m
expanding into podcasting with C-Suite
Radio and my own show All Business
with Jeffrey Hayzlett. The way we consume media has changed and, if you’re
to remain in business, you must adapt
and change with the landscape, or die.
It’s that simple.
If you give your audience content
they can use—personally or professionally, you can cultivate a loyal following
that will evangelize your podcast.
I saw an opportunity to create a
trusted network of c-suite and business
leaders that would provide a wealth of
expertise in a wide range of topics—
from sales, marketing, leadership, customer service, and management, among
others. I wanted our podcast community to offer real-life business experiences and provide answers to situations
that everyone can relate to. We all have
customer service stories to tell, so I
thought of Shep Hyken, CSP, CPAE, to
provide his expertise about making the
entire process memorable for the right
reasons. I have entrepreneurs like Connie Pheiff, MBA, Adam Toporek and
Julie Ann Sullivan sharing their experi-
Jeffrey Hayzlett, CPAE