A great partnership begins
with choosing the right
partner before you even
think about getting in the
plane. That starts with
We’ve all done it: had a great idea, even committed to the client, then figured
out how we would deliver. When you are flying solo, that may make sense. But
when it comes to forming a partnership, there is serious design work to be done
before you commit to each other, or to a client. All prospective partners must
complete each step.
1) Take a blank piece of paper. On the left side, write what you will give to the
partnership. On the right side, write what you want from the partnership.
2) Answer these questions. What happens if [name of partner] …
a. gets hit by a bus?
b. sustains a long-term disability and can’t work?
d. disagrees with me about a major decision in the company?
e. wants out of the business?
Exchange papers and see where you are aligned, where you are not, and what
surprises you uncover. The discussions that follow are likely to be uncomfortable. But not having the discussions and discovering the partnership won’t work
after you have invested money, time, and even client goodwill is much tougher.