DIANE RIPSTEIN, MEd, is a communications
consultant and keynote speaker. Her greatest joy is
empowering her executive and management clients to
“Sound as Smart as They Are.” DianeRipstein.com
Glenna Salsbury, CSP, CPAE,
shares her secrets to connecting
with any audience
If you’ve been lucky enough to hear Glenna Salsbury, CSP, CPAE, speak, you’ve experienced somethingunique. I vividlyrememberbaskingin
her personal warmth and connection. “That has always
been precisely my goal,” Glenna says. “To have each
audience member feel individually loved.” I asked her
for other words of wisdom for bringing the point of
your message to every individual in the room.
Honestly examine your motives as a speaker.
Want to be liked? Concerned with how you look or
sound? Wondering if you’re good enough? None of that
is helpful. Focus on your audience, not yourself. What
can you give them that they are most excited about? Care
about them and attend deeply to their needs by reaching
their hearts and transforming their minds. That’s your
As I prepared a speech
for 4,000 international
physicians with large
group practices, my
interviews showed that
their biggest challenge
was not having enough
time to build valuable
So, I developed a
piece on meaningful
conversations. No matter
how swamped and busy,
I said, take 20 seconds to
give yourself the gift of
significant interaction. Ask
your receptionist’s name,
ask about her life, thank
her. Take 20 seconds to
carefully answer patient
questions you’ve heard
hundreds of times. This
gift to them will enhance
your own life, because you
have lost yourself in your
own busyness. —Glenna
Salsbury, CSP, CPAE
Be comfortable in your own
skin. Be OK with who you are, rather
than trying hard to be “a professional
speaker.” Recognize that what you have
to say is something only you can say.
Your vulnerability and self-revelation
will help open up your audience. This
personal connection is the key to creating transformational change.
Be where your feet are. Be emotionally present to what you are saying
in that moment. Put your heart in your
words and slow down your delivery.
Not with artificial pauses, but by truly
feeling the loving weight of your words.
This creates a sense of intimacy.
Use the PSA (Point, Story, and
Audience Application) formula
throughout. Color-code your script.
Points are yellow, stories are red, applications are green. Relive and retell your
red stories from their original emotional state, to genuinely connect. And
remember that without enough green,
you’re in trouble.
Above all, know that your intentional mindset on the platform means
BY DIANE RIPSTEIN, MEd