is a recognized pioneer
and expert in strategy
is driven to transform
globally by inspiring
leaders to adopt a different
approach. The founder
and CEO of Bridges
Int., he created the
Implementation Hub, the
world’s first online portal
dedicated to strategy
In 2005, I self-published the international best-seller Bricks to Bridges, and invested $100,000 in marketing the book across
In 2017, I published Excellence in Execution with
Morgan James, and invested $20,000 in marketing.
Will I have one-fifth of the impact? Of course
not, because it has never been easier to promote
your book for less. In 2005, the internet was
in its infancy. Now, it’s the number one way to
spread the word about your book.
Last year, I presented a keynote on book
promotion for our speaking societies in
Singapore and Malaysia. Here are four key
nuggets for those preparing to publish in a
SET UP A SEPARATE SITE
FOR YOUR BOOK
The more clicks you ask people to take, the
fewer visitors. Fight the temptation to add
pages about your book to your company website. My book website cost just $600 to create.
What every author needs to know
about marketing their title online
BY ROBIN SPECULAND
in a Digital
SPREAD THE NEWS SOCIALLY
What is the best social media site to promote
your book? Your favorite. One of the good
pieces of advice I picked up at an annual
speakers’ conference was to create your main
social media site (LinkedIn for me) as the hub
for your book, and then drive tra;c to it from
your spokes. It’s also worth creating a Facebook
book page. Make sure to have consistent branding across all your social media pages and
update all your online profiles.
DON’T FORGET VIDEO
I created a video introduction to key chapters
that I linked through QR codes in the book.
I also created a video series called Powerful
Execution Tips (PET) that I publish every
two weeks, as well as a promotional animated
video for just $300. Check out fiverr.com and
upwork.com for great-priced resources to help
you create your videos.
BE UP TO DATE ON AMAZON
An Amazon presence is a must for any author.
Thanks, Je;. Amazon is now the basic requirement and you need to acquire as many reviews
as possible. Update your author page and add
videos. Remember that you have to update your
U.K. and U.S. page, as they are not linked. ■