Expand Your Digital Footprint
to Get Bookings
like a magnet is the
goal of every pro-
But what happens
all too often is a
speaking business built primarily
on referrals that may have begun
to slow down. Sound familiar?
Referrals used to be a safe bet,
but in today’s over-stimulated
world, your prospects are now
bombarded with marketing messages and influenced by social
proof, making it harder and harder
to stand out from the competition.
Just take a look at your calendar. If you’re happy with
what you see, that’s great. But
if you’d like more leads, bookings and product sales, you need
to expand your digital footprint.
Think of it this way: the more
visibility you have online, the
larger your footprint and the
easier it is for your target prospects to find you and vet you as
a credible resource. There are
many things you can do to expand
your digital footprint, but I’m
going to focus on just three.
The first one is a biggie—your
website. Ask yourself, “Is my website
congruent with the quality of prod-
ucts and services I provide? Would
I do business with myself?” If your
website is old, outdated, confusing,
lacks style, has a poor marketing
quality or value
you offer, it’s time
for an overhaul.
So that’s it. You’re already an
expert in your field. Now you just
need to make sure your website
is congruent with your level of
expertise, your website is mobile-enable and you’re expanding
your reach utilizing your value-added content on your blog
and other social media sites.
Before long, you’ll have expanded
your digital footprint and be attracting bookings like a magnet!
Ford Saeks, president and CEO of Prime
Concepts Group, Inc., is a business growth
specialist. He is the mastermind behind the
marketing efforts, websites and public events
for a host of well-known CSPs, CPAEs,
authors and consultants. Saeks serves NSA’s
board of directors and is a member of the
prestigious Speakers Roundtable. Learn more
at: www.PrimeConcepts.com or contact Ford
directly at FordSpeaks@PrimeConcepts.com.