HOW ONE GENERATION Y
ENTREPRENEUR USED STORYTELLING
TO BUILD A MULTIMILLION-DOLLAR
y Bennett remembers
the first time he com-
pared himself to Bill Gates.
He was 21 years old and
had just started a direct
sales business, peddling
nutritional supplements with
his brother Scott. He was
old enough to drink, but not
old enough to be taken seriously. Bennett’s message
and sales pitch were good,
but his age—or lack of
age—was preventing him
from becoming a true closer.
That is until he told prospective buyers that he felt like a
young Bill Gates.
“People would laugh,” remem-
bers Bennett, “But he (Gates) was 19
years old when he started Microsoft.
He told everyone that he was going to
put a computer in every house in the
world. People thought he was nuts.
I’m not saying I’m going to change
the world or make as much money as
Bill Gates, but I told my clients, ‘Hey,
I have something here and I know
where I’m going with this. I want you
to sit down and take a look at it—are
you willing to do that?’”
That metaphor-based story
worked to the tune of $20
million in annual sales and a
company that is still going
strong today. Bennett