ALDONNA AMBLER, CMC
AND GREG WILLIAMS, CSP
T HINK ING
STRATEGIES SPEAKERS CAN USE
FROM OTHER INDUSTRIES
Each year, in hallway conversations at NSA events, you hear that customerexpectations are increasing exponentially. Anyone who
says that succeeding in professional speaking is
easy and not very expensive simply hasn’t tried it.
In today’s competitive speaking environment,
finding innovative strategies will help you remain
relevant, attract clients, and keep their business.
Copy what other speakers are doing, or used to do,
and you may well get lost in the masses.
Are you ready to think outside the “speaker”
box? Are you anxious to think bigger? Much bigger?
Aldonna Ambler, CMC, is one NSA member
who can speak firsthand about this innovative
approach to a speaker-driven business. Her journey has been a unique one, and she has regularly
looked to other industries for inspiration.
Known as The Growth Strategist®, Ambler
averaged one full-fee speech per week for more
than 40 years. Speaking revenue increased
each year but constituted a very small per-
centage of the total gross revenue of her
businesses. Her speeches, however, played a
key role in acquiring accounts.
Very few speaker-driven businesses have
led to a suite of international companies. Very
few professional speakers have been inducted
into the Business Hall of Fame of their home
state. Few have won more than 30 prestigious
“Entrepreneur of the Year” awards, attracted
and retained more than 50 long-term corporate
partner/sponsors, or been invited to provide
expert testimony at more than 30 national- and
state-level legislative hearings. And perhaps
none, other than Ambler, has advised four U. S.
presidents in the Oval O;ce.
So, what are her secrets? And how can you