How (and why) to work
with an editor
BY BARBARA MCNICHOL
As a speaker, you send your ideas into the world in writing— via books, blogs, articles, and more. In today’s crowded marketplace, the more you write, the more every word counts.
Who can help you break through the clutter? Editors: your conduit to communicating to those you want to influence. For if an
experienced editor doesn’t “get” your message, neither will your
readers. And, because the written word sticks around longer than
the spoken word, it matters!
WHY YOU NEED AN EDITOR
It’s tempting to regard hiring editors as an unnecessary expense.
Instead, look at it as an investment in effectiveness. Here’s why:
You grow as a writer. Pay attention to editors’ changes and
learn the tricks of the editing trade. That includes getting assurance
that your piece meets your objectives.
You improve your book’s marketing power. A good
editor can wordsmith titles, headings, and subheads as well as
incorporate keywords to hook readers during online searches.
You gain insight and save embarrassment. Your writing
benefits from an editor’s initial “deep massage” that asks insightful
questions and makes suggestions to hone your message. It’s followed