WHAT WOULD YOU DO?
casting a reality check on real-world conundrums
Zip Your Lips
Debby Hoffman Adair, The Transformation
Guide, composed the dilemma and solicited responses for this column. She speaks on positivity
and possibilities. Contact her at Debby@Deb-byAdair.com.
i would say nothing. instead, i would concentrate on
what i offer as a keynote speaker
rather than worry about what
others bring to the table. if my
service offerings, reputation,
style of delivery and topic are
a match for the client, then the
booking will happen naturally.
On a personal note, just because the author is self-published and has only one book,
doesn’t mean she isn’t in the
best-selling category. i know
an nSa member who self-published his book and sold
over 20,000 copies within the
— karel Murray, cSp, Drei
This strikes me along the same line as “#1 on amazon!”
Of course, the book was an e-book, offered free for two
weeks, and the first 2,000 downloads were from other
speakers, who then pushed it to their mailing lists with
the promise of more free downloads. But it’s still #1 and
the speaker/author gets bragging rights. i might ask the
meeting planner, ‘Do you know the difference between
book sales and free downloads?
cSp, greenville, S.c.
context is extremely
important. if the ‘best-selling’
author is having some fun
with self-deprecating humility that comes out in the bio,
i have no issue with it. additionally, if the book description were aligned to the
theme of the conference, i
would leave it up to organizer
to make the final decision.
During client conversations,
i would stick to emphasizing
what the audience will get
out of my keynote, not the
book, and emphasize that
the message always overrides
hype in the end.
i firmly believe you can
build the biggest building in
town by going two ways—
tear down all the other build-
ings, or simply make your
building taller. With that in
mind, i think it would be bet-
ter to do a good job at provid-
ing a fantastic case as to why
you are the expert in your
field and why you are highly
qualified to bring major bene-
fits to your audience.
i would share with the
client the benefits of selecting me as the keynoter. i
would never say anything
negative about my competition. i would focus on how i
can help the conference be
exceptional. i would use testimonials and references to
support what i am selling as
rochester, n. Y.
early in my career, i was
taught that your reputation
should always precede you.
if someone is winning out because of best-selling hype,
you might want to look in the
mirror and find a little of your
own. Man does not speak on
—Tommy ‘ The Beacon’ hilcken
A client is leaning toward booking
a competing speaker for a keynote,
because she’s a “best-selling” author.
You know the speaker self-published her
one and only book, and only could earn
best-seller status by stating it on her
website. Would you inform the client?