putting a fine point on the speaking industry
One for the Books
So do you know a great agent who’s taking on new clients? How in the world did you sell a million copies? Have you found PR agents who really can get media
bookings that pay off––and can you
really measure results in increased sales?
How do you tell the good ones from
the bad ones without wasting a lot
of money, or is it just trial and error?
These are some of the most
frequently asked questions around
NSA—and the answers seem to be
among the most heavily guarded
secrets. But not any longer. At least
not after May 1-3, when the Mega
Million Publishing Lab takes place
in New York City.
The program focuses solely on in-
creasing your book sales—
whether you’re a traditionally
published author, a self-pub-
lished author, a first-time
author, or a seasoned au-
thor with many
books to your
specifically what you
can expect at this lab:
• Seven authors
who’ve sold 1 to 5
million copies of
their books will share their
one or two most successful
ideas in selling their books.
They will be laser-focused
on the how, how much,
when, where, and why of
each idea so you can repeat
their successes for yourself.
• Six editors will give you the inside
scoop on the latest trends in proposals and how they make book-buy
decisions and determine advance
checks in today’s changing market.
• Three agents will provide insights
regarding their role as liaison to increase your exposure, build excitement for your book, and close
• Three first-time authors who’ve sustained their first launch longer than
the typical “one-month stand”—will
be ready and willing to share their
• Other specialists will reveal their secrets on distribution channels and
But the biggest part of the weekend ex-
perience will be your opportunity to:
• Pitch your book concept to an edi-
tor or agent in a private 15-minute
• Get feedback during
the Hot-Seat sessions
and the “Brain Banks”
focused on your own
book marketing and
• Link up with partners
for your next book launch.
With this kind of huge
opportunity in front of
you, you’re probably
thinking, “What do I
need to do to prepare
for the weekend?” Glad
1Come ready with your next book concept ready to pitch. We’ve scheduled a session to help you polish your
pitch before meeting with agents or
editors. But you’ll be ahead if you’ve
worked on it before you arrive. If you
have a proposal ready, that’s even better if an agent or editor expresses interest in your concept.
2To reserve a “pitch” appointment with an agent or editor, contact
Nikki Harris at Nikki@NSA
speaker.org. Slots will be very limited,
so it’s first-come, first served.
3Block out time on your remaining 2014 calendar to finish your book
and/or renew your sales and marketing
efforts with new ideas gained during
Go to work, and we’ll see you in the
Dianna Booher, MA, CSP, CPAE, chair of the
Mega Million Publishing Lab, works with organizations to increase the effectiveness of
their communication: presentation skills,
writing skills, interpersonal skills, and enter-prise-wide communication. She’s the author
of 46 books, translated into 26 languages,
with nearly 4 million copies sold. Her latest
is Creating Personal Presence: Look, Talk,
Think, and Act Like a Leader.
MAY 1-3, 2014
New York City, N. Y.
To register, go to NSAspeaker.org/attend/Spring-lab/