Sell your point
of view with great
By MicHAeL DAviS
ou are a salesperson.
Many people are turned off by the word “sell.”
In seminars, I often ask the audience to "raise your
hand if you’re a salesperson.” A few hands pop
into the air. Then, I ask, “Have you ever had to
convince your partner to try out a new restaurant,
persuade a co-worker to adapt a different point
of view or entice your kid to clean his room?” All hands go
up. Each of us is a salesperson in some form.
You are indeed a salesperson when you speak because
your job is to change the way audience members think,
feel or act. And one of the biggest challenges for speakers
is selling their point of view.