MAke your STorieS ABouT your
AuDience By cHAnging one WorD
i
’m so excited about writing this article. When I was asked, I felt very honored and quickly accepted. Because I’m one of fewer than eight original founders of NSA still speaking full time, I feel a sense of obligation to share what I’ve learned in the past 44 years. I love speaking, even after more than 3,000 paid events. I love coaching speakers even after working with more than 10,000 of them.
Most of all, I hate this first paragraph—it’s terrible!
By JoeL WeLDon, cPAe
The
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