Yet, it’s the best way to explain what
this article is all about: The YOU Factor!
There are six I’s, two I’ms and one
I’ve in my first paragraph. That’s 9
“I-focused” personal pronouns and not
a single you, your or you’ll. And that’s
the key: telling your stories (personal,
business and other people’s) in such a
way that the focus is on your audience,
But how do I tell my personal story
and not make it all about me. . . when
it is all about me?
an alternative aPPrOacH
Here’s how this article should have
begun to engage you and make it about
you, not me:
You are reading this to help you
become an even better speaker, right?
You could not care less how excited
I am to write it, correct? Just picture
your audience yelling, “So what, and
who cares?” every time you use I,
me or mine.
As an NSA member, you’re most
likely interested in finding out how
you can better connect with your
audiences through stories. But what
gives this message any credibility?
Great question. Imagine you
were a founding member of
NSA back in the early 1970s
and you’re still speaking
today. In addition to your
3,000 speaking events,
you have critiqued and
coached more than
10,000 speakers and
Imagine how much
you’d have learned
about connecting your
stories to your audiences.
That’s exactly what I have
done, and now you can gain
from all this experience.