Opposing views on burning questions
Blogging positions you as a
“When I joined NSA eight years ago, one of the phrases I
took to heart was ‘sage from the stage.’ I take the immense
responsibility of the speaking platform very seriously. And
because I do, I am committed to writing a regular blog.
How can I be a sage without researching, creating and
publishing content for others to find and read? If you
don’t blog, what kind of thought leader are you?
That’s why, as an Internet marketing expert who speaks
and coaches, I tell my clients they must blog—for their
audiences and for themselves. Blogging keeps you spry,
connected and on your ‘A game.’ It positions you as a
fresh, relevant thought leader and expert.
Plus, Google loves blogs—especially the most current,
regularly published, strategically written blogs that contain
‘snackable’ content. When your blog content is snackable—
meaning it’s new, relevant and yummy—Google will snack
on it like a Scooby Doo dog treat (Who’s a good boy,
Google?) and reward you as a thought leader by boosting
your ranking. That’s powerful!
If you’re not blogging and offering those ‘snacks’ to
Google, start now. Your meeting planners, subscribers,
followers and clients are waiting for you. Find them by
writing great blogs that are worthy of their click!”
Heather Lutze, CSP, is a search engine optimization
expert and creator of the renowned Findability
Formula, causing SEO buzz wherever she goes.
Find her at www.findability.com.
PRO: Speakers speak. Writers blog. “Three years speaking professionally.
Hundreds of gigs. More than $500,000 in keynote
speaking fees earned. ZERO blogs written.
If the goal is to speak and get paid, then you must put
yourself in front of audience members who will think of
you the next time they need a speaker.
‘If you want to speak more, be awesome on stage.’
That’s the best advice I’ve ever heard.
‘If you want to speak, then write.’ That doesn’t make
sense to me. It is like saying you must ride a bike if you
want to drive a car.
If you want to speak, then speak. If you want to be a
writer, then blog. A blog might get you a speaking gig, but
it is not the shortest distance between two points. If an audience hears me speak, I am thought of as a speaker and,
thus, they bring me in the next time they need a speaker.
If they see my blog, somehow it must occur to them that
I also speak. That takes an extra step in the reader’s mind:
I know this person can write a blog, but I have no idea
about their speaking. Hiring a blogger for big bucks to
keynote the conference is a much bigger risk than hiring
the professional keynote speaker.
If you want to speak, spend your time speaking.”
Mark J. Lindquist is a motivational speaker who has
appeared in Lost, Hawaii Five-O and Battleship,
and has performed live for more than 1.5 million
people around the globe. Learn more at www.markjlindquist.com.
Continue the debate! Are you in favor of the
point or counterpoint? Tweet your thoughts
using the hashtag #speakermagcounterpoint.
When not posing questions for this column, Eleni
Kelakos uses theater techniques to help speakers and
leaders perform at their peak on and off the speaking
platform. Contact her at firstname.lastname@example.org.
To Blog, or Not to Blog?