Have you ever wondered why some speakers thrive and others truggle? Have you ever thought you could be a more “
successful” speaker—make more money, have
a nicer lifestyle, impact more people—
if only you could land more engagements
or raise your prices?
If you have, then I have good
news and bad news. The good news
is that you don’t necessarily have to
get more gigs or raise your prices.
(Yay!) The bad news? Like many
other speakers I’ve met, and like me
a few short years ago, you’re focusing
on the wrong question.
Speakers often focus on raising
fees and landing more engagements
to drive revenues and profits. You’ve
probably heard veterans swapping
stats about “days booked” and wearing
their big numbers like badges of honor.
However, when you start asking questions, many super-successful speakers
will (begrudgingly) confess that the
traditional speaker business model
can be a grind.
Sure, it looks glamorous on the
outside, but the truth is that living in
hotels and flying all over the place to
deliver 100-plus speeches a year can
get old fast, particularly if you have a
family or interests beyond work—and
a desire to spend any amount of time
with either of them.
Let’s be honest, the proverbial
“speaker circuit” is a glorified time-
for-money model, which means if
you’re not working you’re not earning,
and that is not very sustainable, scal-
able, or lifestyle-friendly.
Furthermore (and forgive my gross
generalization,) we speakers tend to
be more the “life-of-the-party” types,
rather than the “behind-the-scenes-
types. Which means that if we want to
be working in our strengths, delivering
high-value content, and staying on the
leading edge of our fields, most of us
need support. But without financial
stability, it can be terrifying to commit
to hiring quality ongoing sta;.
The answer to all of these
challenges—and more—lies in
strategically designing your income model
(aka business model or revenue
model) to deliver stability, scalability,