Russ Riddle, JD,
encourages members to
grab a piece of the NSA
News and notes on
the art and business of
speaking to help you
make sales, save time,
and speak better.
on how and when to
Six steps to
38 YOUR WRITING
A little scared of writing?
Whom are you going to
call? A ghostwriter.
40 ASK THE EXPERT
How can you use
coaching to help your
clients find success?
42 5 THINGS
Want to stay top of mind
all year long? Try these
five tips for being your
A point-by-point path to creating
a winning video, from the winners of
the NSA Video Lab 2017 contest.
BY LILA LAZARUS & AMELIA “MIMI” BROWN
Online assessments—either off-the-shelf
or create-your-own—can add a lucrative
layer to your business offerings.
BY TONY ALESSANDRA, PhD, CSP, CPAE,
& DONNA HANSON, CSP
MY JOURNEY TO
Once you know the rules and learn
to avoid the detours, you can win the
You Tube game.
BY STAN B. WALTERS, CSP
EXPAND YOUR MENU
If you have an appetite for additional
revenue streams, it’s time you focused
on building your back-end business.
BY MICHELLE VILLALOBOS
IN CASE OF
Are you prepared for a disaster?
Learn the essential steps you need to
take now to make sure your business
and your family are protected.
BY MARY KELLY, PhD, CSP,
COMMANDER, U.S. NAV Y (RET.)