Why and How to
News and notes on the
art and business of speaking
The Art Berg Fund Grant
was created to provide a
$4,000 grant annually to
a 501(c)( 3) organization
in which an NSA member
is actively involved as
a volunteer. The grant
is intended for use in
project that enhances
communication for the
benefit of the nominated
organization. You can
download an application
and find more information
about the grant, which
honors past NSA member
Art Berg, CSP, CPAE, at
For additional details,
must be postmarked by
April 20, 2018.
Richard Gasaway, PhD, CSP, is a 30-year firefighter who has created a one-lane business model. And it is a narrow lane.
He speaks and trains on first responder situational awareness and high-risk decision-making.
Consider how many target markets could
benefit from presentations and training on how
to make the best decisions in the first two minutes of a high-risk environment. The topic would
appeal to police, emergency room personnel, and
mountain climbers—to name a few.
In the November 2017 VOE (Voices of
Experience®), Richard acknowledges that other
groups might be interested in his message. But
someone else will need to fill those needs.
He is crystal clear on the avatar of the person
he serves. That person sits in the right-hand seat
of a firetruck and must make those critical, life-and property-saving decisions in the first two
minutes on scene.
How many speakers have expertise on sensory
conflict, mind-drift, pre-arrival lens, confirmation
bias, tunnel vision, task fixation, mission myopia,
multitasking, short-term memory overload, confabulation, and time distortion as barriers to high-stress decision-making? Richard does. And once
VOE TOP TIPS
WITH RICHARD GASAWAY, PhD, CSP, ON PLANTING A FLAG TO DOMINATE YOUR NICHE
you are established in a narrow micro-niche,
you will be rewarded with no cold calls and
little, if any, competition.
HOW TO DOMINATE
¢ Pick a niche where you have high credibility.
¢ Write articles, blog, post in social media, and
otherwise show your expertise.
¢ Say no to other opportunities. Stay in your
¢ Develop a very specific picture of who you
Richard was already speaking in this niche
when he decided to pursue a PhD in cognitive
neuroscience. The topic at the first conference
he attended after completing his PhD was
“High-Risk Decision-making,” and the micro-niche was strengthened even further.
Richard advises, “Refuse to leave the
mountain. Plant your flag on the mountain
top and defend it.”
To learn more from Richard and listen
to the full interview, download the Voices of
Experience mobile app available on the App
Store, Google Play, and for Amazon Kindle.