SHARON WEINSTEIN, FAAN,
CSP, is a member of the Speaker
magazine team and vice-chair of
the Certification Committee. She is
immediate past-president of NSA-DC
and lives and works stress-free!
BY SHARON WEINSTEIN, FAAN, CSP W ithin the business cycle, we can find opportunities to scale back or to scale up. I was privileged to interview two NSA shining stars, each of whom recognized the
need, reached for the golden ring, and built big.
Willie Jolley, D. Min., CSP, CPAE, does it all as a keynoter,
an award-winning singer, a bestselling author, and a top-rated
Stacey Hanke, CSP, has built an empire that began with a
simple keynote and grew to serve clients like Coca-Cola; FedEx;
Kohl’s; the U.S. Army, Navy and Air Force; and McDonald’s.
Here’s what they shared about steps you can take to scale up.
HOW DO YOU DO IT?
Willie brought in a revenue stream for each of his products,
which has helped him to scale up and deal with tough times, like
the 2008 recession. Like many of us, he’s had times when the
How and when to
grow your business