BY TED JANUSZ, MBA, CSP
If attendees were only looking for content, they could search on the internet.
Often, your audience challenge may be
too much content. They are looking for
somebody to validate or make sense of
the information they have.
Less experienced presenters fall back
on filling every moment with dense content. The most effective trainers make
space for ideas and content to land and
for participants to assimilate the information and contribute their own ideas.
Don’t make the mistake of too little
content, though. Participants expect to
gain new insights from the presenter.
Group activities, humor, or using your
“very entertaining” life story to illustrate your point ad nauseam may leave
them feeling like they (or you!) wasted
Bring content they could not otherwise find—from your own experience,
original research, or well-chosen client
case studies. Combine your sourced
content with content co-created with
the audience. This can take the form of
brainstorming in small groups, taking a
survey and comparing results, or using
an online survey tool to allow the results
to shape the content you provide.
Training is different from keynoting, facilitating, coaching, consulting,
and the many other ways
experts share content. After
conducting more than 800
workshops, I have identified
three components to a