BY MERIDITH ELLIOTT POWELL, CSP,
AND SAM RICHTER, CSP
SEVEN STRATEGIES YOU
NEED TO IMPLEMENT NOW!
Yes, it’s coming, whether you like it or not. At some point this economy is going to shift. Depending on which economist you follow, it looks like a downturn will happen some- where between 2019 and 2020. Now before
you put this article down because it’s beginning to sound
like doomsday, know that experiencing a downshift in the
economy is a very normal part of being in business.
Over the course of your business lifetime, and long
before then, the economy has been going up and down.
The market has been hot, cold, ripe to do business in, and
a serious challenge. That is just the way it is. What goes
up must come down, and what comes down will go up.
But a downshift in the economy doesn’t have to mean
a downshift in your business. There are steps you can
take now, things you need to be doing in your speaking
business to get prepared.
We will share all of those in this article, as well as
answer your biggest questions about what you need to do
to not only survive the next economic downturn, but to
position your speaking business for long-term success.