There are numerous learning management systems and video-hosting
platforms. To find the best, ask on
forums like NSA’s Facebook page.
Invest the time to learn from others
who are making it work, which will
shorten your learning curve and save
you time and money.
If you want alternative revenue
models, then you need to start immediately. For example, it will take you
at least a month to select a platform
and learn how to use it. It may take
many months to create your content.
If you’re counting on alternative
revenue streams, you need to ensure
everything is tested and working
before the recession hits.
Also, think about a short-term
and long-term strategy. An online
platform is a great long-term strategy
for alternative revenue, but find out
about some short-term, quick-turn
options. For example, start a six-week
course via your NSA Zoom account,
or even do a series of recorded
webinars you could package and
sell. Leverage your existing assets to
create new revenue.
To be blunt, there is no optimistic view. Whether it happens in 2019 or 2020, a recession is coming. Most experts
agree that a recession likely would have already started in
2018 if it were not for the tax cuts that spurred spending.
But that was one-time use spending, and tax cuts most
likely won’t happen again.
The good news is most experts agree that the next
recession won’t be that bad. Although it may appear to be
bad during certain times, the economy will most likely
rebound within 12 to 24 months. However, the recession
that will hit after the next recession—predicted to be
around 2030—could be brutal, and most experts who
understand it believe that it will make 2007 – 2009 seem
like the good old days. The “why it will happen” is the
topic for another article. The good news is, America will
recover because it always does. And the other good news?
You don’t need to fear a recession if you’ve planned your
strategies, you’re prepared with enough cash, and you’re
ready to thoughtfully invest time and money in sales and
marketing at a time when others are in retreat.
Learning how to prepare for a recession now—the
biggest key always being “cash is king,” followed
closely by “never stop selling”—will allow you to
get through tough economic times and possibly even
thrive during them.
No matter how hard you will it, fight it, or refuse to
believe it, you have no ability to stop the economy from
shifting. The difference between speakers who struggle
through a downturn and those who survive, and even
thrive, is preparation. Don’t waste your valuable energy
waiting for the downturn to hit. Instead, use that time
and energy to take action today. ■
I’ve been thinking
about different streams
of income to replace
keynoting, should the
economy take a dive. I’d like
to learn about options out
there, particularly online
options that will bring in
SAM RICHTER, CSP,
is an award-winning keynote
speaker, author, and technology
entrepreneur who helps clients
find the right prospects, at the right
time, with the right message, by
having the right information.
POWELL, CSP, is a business
growth strategist, keynote speaker
and award-winning author who helps
clients learn the business-growth
strategies they need to thrive no
matter what this economy does!