One of the BIGGEST THREATS in the meetings industry is
the safety of those we serve. And it’s not just about active
shooters, hurricanes, or even drones. Today, to truly be a
professional when it comes to safety and security, it’s not
a matter of if something is going to happen, it’s a matter
of when it’s going to happen. And, when it does, it’s you
holding the microphone. You must be PREPARED FOR
ANYTHING. Here are four ways to make sure you are.
HAVE AN EMERGENCY CHECKLIST. Create a list with the venue
evacuation plan. Know how many
exit doors or windows are in the
room where you will be presenting.
ASK QUESTIONS. More than 51
percent of companies do not have
a risk-management plan, and if
they do, many are collecting dust
on their shelves. Have a conversation with your client to be part of
their current plan.
BECOME CPR CERTIFIED.
Online courses are easily
available from the American
Heart Association, the
American Red Cross, and
LEARN THE TERMINOLOGY.
Know the codes—for example,
all clear, command center—so
you can clearly communicate
with your audience in an
For more, check out videoinfluencers.net or
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AND HOW TO FIX THEM
You Tubers Sean Cannell and Benji Travis have
helped build You Tube channels with more than
500 million views. Here are some of the most
common mistakes they see new You Tubers make.
1. LOOKING INTO THE VIEWFINDER.
THE FIX: Look at the lens to establish
eye contact with viewers.
2. SPAMMING COMMENTS.
THE FIX: Have a conversation and engage with
anyone who takes time to legitimately comment.
3. CONFUSING TITLES, LIKE “VIDEO 23”
OR “TODAY’S POST.”
THE FIX: Make your video titles easy to search.
THE FIX: Your community should see you at least
once a week. Consistency is king on You Tube.
5. WEAK INTROS.
THE FIX: Get to the point in the first five to
10 seconds of your video. Power tip: Start with a
thought-provoking question, like “Do you struggle
with (topic you’ll talk about)?” to hook the viewer.
6. DISTRACTING BACKGROUND.
THE FIX: Clean up the background and make
you the focus.
7. BAD AUDIO, VIDEO, OR LIGHTING.
THE FIX: Shoot in a quiet place, during daylight
by a window, and think about your video quality—
which doesn’t have to break the bank. Power tip:
Thoughtfully compose your shot. Bring the camera
down so that your head and body fill the screen.
8. LOW ENERGY.
THE FIX: Boost your energy! The camera reduces
energy by 50 percent. Amping up your animation
might feel like you’re exaggerating, but it will grab
your viewers’ attention.
9. DISTRACTING WITH ADS TOO EARLY.
THE FIX: Don’t distract subscribers with ads early.
Focus on value and build your influence first.
THE FIX: It takes time to build your audience. Don’t
get discouraged. Keep learning and getting better.
EXPER T INSIGHTS
BY DEBORAH GARDNER, CMP
DEBORAH GARDNER, CMP, is a swimming champion, 27-year
meetings veteran, analyst and Meetings Mean Business ambassador
who presents to hundreds of meeting companies and organizations