is the founder of
tool that has made
the ability to sell
online accessible to
buyers into the next-step product or service up a
value ladder. This process not only helps serve the
customer better by offering more help to those who
need it, it also helps offset costs so a business can
scale easier and faster.
I first discovered Russell when someone recommended his book, Expert Secrets. It changed
how I looked at everything with regard to online
sales funnels. It helped me look at how to create a
value ladder that makes it easy for consumers to
keep getting more support.
An online sales funnel starts with finding an
audience who has a need. Next, you’ll typically give
them something of value for free. Often the relationships begin with prospects sharing their email
address to receive the offer. From there, you can
make an offer for the next thing they need. Once
they have that, some clients will still need more.
For example, in my business, I teach
photographers how to build a profitable bou-tique-photography business. We often start by
giving photographers a free pricing template.
While this is valuable, they still need to know
how to explain those prices to someone who calls
and convince that customer to invest in photos at
those prices. It only makes sense for me to offer
them a course on how to do that.
Once they have the sales process figured out,
they are naturally going to need more clients, so
they want to learn marketing. Again, they are
being served by being offered a way to learn how
to get more clients. And even higher up the value
ladder, they may want to join a group coaching
program or even come to my studio to learn one-on-one with me. The more time they get with me
and the more intensive the training, the higher
their investment will be. At any time, if they
aren’t interested, they can simply unsubscribe. I
am not serving my audience if I fail to offer them
the next steps they need to be successful.
Where the funnel comes in handy is with advertising costs. If you are simply buying ads to sell one
product, when your ad costs go up (and they will),
you could quickly find yourself not profitable. By
having a funnel where customers can buy more
products from you during that sales process, you
are able to invest less to acquire a customer, which
gives you a huge competitive advantage.
WHY CLICKFUNNELS HAS
CHANGED THE GAME
ClickFunnels is a complete game changer for
anyone wanting to market online. Before this
technology, it took so many different people
and technologies to be able to sell online. First
marketers needed to hire a graphic designer and
copywriter to create their web pages, and then
they needed to hire a highly paid web developer
to build the pages in html. Anytime a change was
needed, it often took weeks and a large investment. With ClickFunnels, you can easily go in,
create your page, and have it online and taking
orders immediately. This easy-to-use technology
allows you to quickly test different offers by putting the power in the hands of the user.