PUTTING MONEY IN YOUR FUNNEL
Julie Stoian, digital marketer and business coach at thedigitalgangsta.com,
helps experts make money on the Internet. Here are the steps she
recommends for getting started.
Get clear on who your customer is and what result you want to get them.
Create a signature offer, which can be something as simple as a
coaching program or a course. It is easier to start with something like
consulting or a live course that you create as you teach that doesn’t take
a lot of work on the front end. Things that you can fulfill with your time will
get you moving faster than stopping to write a book or create an intensive
physical or even extensively designed digital product.
Think about what your audience needs right before they need your
program. For example, you have a program that teaches how to publish a
book. Right before they need that, what do they need? Once you identify
that, create a free piece of content (checklist, e-book, mini-course) and
build a funnel using ClickFunnels to collect the leads.
Build a page where people can opt-in to give you their contact
information for that free gift.
Follow up with an email, phone call, or even a webinar to offer them
your signature offer.
TO SELL ONLINE
1. Create it once and sell it over and over. Once
the funnel is converting profitably, the revenue will
be predictable. Think about how you would feel if
you could create a sales funnel that could cover your
monthly expenses and you knew that money would
come in month after month. As a speaker, it can sometimes be feast or famine, so this is a nice way to take
the pressure off booking the next engagement during
2. Help audiences after you speak. You can use
the stages you are on to generate future sales by giving
the audience something free of tremendous value to
gently pull them into your funnel. For example, you
could share a website address or a number to text to