One of my favorite tips is to get a
customer to sponsor a book giveaway.
I appear on the radio regularly, so I'm
almost always able to find a customer
to purchase books to give away to
listeners. I give that company a few
“shout outs” with a phone number. The
stations love it because their listeners
get something for free.
I began working with a reasonably
priced publicist six months before
my book’s publication date and
continue to do so. I have augmented
my publicist’s efforts with tips from
Media Secrets: A Media Training Crash
Course by Jess Todtfeld, CSP, and
Geeta Nadkarni’s “Baby Got Booked”
program. Dianna Booher, MA, CSP,
CPAE, bestselling author of more than
47 books—including Communicate
Like a Leader—concurs. Getting major
media is an integral part of her book-launch strategy. “Print is best because
it has a long life. While TV is sexy,
print has staying power and brings
more buyers long term,” she says.
HOST A LAUNCH PARTY,
While you’re marketing your speaking services, ask your current and
prospective customers if they would
be willing to review your book on
Amazon. Joe Mull sent a copy of his
book to 50 past clients or leads. He
put his business card inside the book
and a note on the cover that read
“Your next keynote?” along with his
cell phone number. He not only got
the word out about the book to his
target audience, but he also closed
several speaking engagements. Joe
was also able to request Amazon
reviews from these same prospects
during the follow-up conversations.
There are many ways to throw a launch party.
Jessica Pettit threw an online launch party on
Zoom. Amy Vetter hosted her launch party in
the yoga studio she owns, Drishtiq Yoga. Not
only was it a unique setting for a launch party,
but it beautifully complemented the tone of
My launch was a cocktail party at a
waterfront location that matched the nautical
analogies in my book. Also, I had a talented
baker beautifully recreate my book cover in
Even if your book is not in stock at Barnes
& Noble, many locations will allow you to
have a signing. Or check
a local bookstore to partner with.
Invite customers, prospective customers,
friends, and family—even those not geographically close to the location of your party
or signing. Sending invitations to your data-base via U. S. mail, email, and social media is
a great way to remind people that your book
publication date is almost here!
These events also offer great photo ops
you can share through e-blasts or social
media. In fact, I continue to post photos of my
book-launch cake each year on social media
when I wish “Happy Birthday” to my book!