Is PODCASTING A WORTHWHILE VENTURE for you? To
help you decide, here are two essential aspects to consider:
format and finances.
or Not to Podcast
WHAT TYPE OF PODCAST TO
PRODUCE. These are the top three
SOLO PODCAST. This format is only
you speaking. I chose this format on
my show, “The THRIVE Perspective®
Podcast,” for several reasons. I offer 10
to 15 minutes of wisdom on a theme or
word once a week, and I don’t have to
rely on guests’ schedules for interviews. I can record anywhere, anytime,
and it’s easy for me to edit.
PODCAST. You are the host with a
PANEL SHOW. You are the host of
multiple guests. Scheduling guests
can be tricky and time consuming.
The upside is that you will gain a lot of
Other formats might be better for your
business model. Do your research
before deciding which makes the most
sense for you.
MAKING MONEY FROM YOUR
PODCAST. There are several revenue
models for podcasting:
FREE. My current format is free, but
it’s a great funnel to encourage listeners to go to my website for additional
resources as I build my audience.
PAID MEMBERSHIP. This format
allows you to build an audience and
have a direct relationship with fans
while getting recurring revenue. I like
making money and plan to move to this
SPONSORSHIP. Sponsors want
to sell their product and increase
awareness of their brand. Your show
is a vehicle for doing so. Lisa Demmi,
speaker, social media marketer, and
host of “The Small Magic Podcast,”
has sponsors and says, “It’s a win for
both of us. They get airtime to expand
their brand and it allows me to offset
my cost of editing and other expenses
while expanding my brand.”
Are you missing out on dozens of
marketing opportunities every day?
You may be if you aren’t leveraging
your out-of-office messaging.
As a speaker, you spend time
on the road and are often unavailable
via email while in transit, onstage,
or while sleeping in another time
zone. If you’re not taking advantage
of this automated relationship
builder, start now with some of these
ideas. (Note: Be sure to use plain
text so that your email doesn’t get
trapped in spam filters.)
List upcoming engagements
and locations. Be sure to update
Use the You Tube “share” link to
include a video.
Promote your latest book.
Offer a link to check out or
download your latest training tool or
sign up for your e-newsletter.
Include an invitation for a “get
acquainted call” and link it to
Time Trade, Calendly, or another
Include your positioning statement.
Feature a brief but powerful
Inspire others to donate through
a link to your favorite charity—
especially if you’re a cause-related
If you’re at a conference, give
kudos to other speakers you’re
sharing the stage with or invite
others to connect if they’re in the
BY RENA ROMANO
RENA ROMANO is an author, TEDx and professional speaker, and host of
“The THRIVE Perspective® Podcast.” Find her online at
MAKE THE MOST OF THIS OFTEN-OVERLOOKED MESSAGING
HOW TO MAKE
WORK FOR YOU