BY KRISTIN ARNOLD, MBA, CPF, CSP
As a professional meeting facilitator who leads trategic planning meetings, I feel compelled to “eat my own dog food” and create a meaningful
strategic plan for my own business. Just to be clear: I’m
not talking about a big binder of useless information that
no one ever reads—or refers to again. That big binder
simply becomes “credenzaware”—sitting untouched,
but proudly displayed.
Au contraire. It must be an easy-to-use document
that helps guide my decisions and activities to enable
a better and brighter future. “Simple, practical, and
meaningful” is my motto.
YEAR IN REVIEW
In late December of each year, we review the prior-year
metrics and trends about our services and products using
four different techniques:
1. We reflect on the prior year’s successes, activities,
challenges, and lessons learned.