36 SPEAKER • NOVEMBER 2017
BY ALAN BERG, CSP
We keep hearing about how important video is, but who has the time to focus on it? Sound familiar? I’ve been making short video promos for my clients for a few years, and I’ve gotten it to
a point where it takes very little time, or technology, to
produce a one- to two-minute promo.
Using just a smartphone (or a DSLR camera if you
want to spend the money), a good lavalier mic, and an
online video production site, I can create that video in
10 to 30 minutes, depending on how involved I want the
titles to be. Still don’t think you have the time? It’s something you can teach your virtual assistant or intern to do.
The recording is the easiest part. For a presentation
promo, just talk to your audience about what they’re
going to hear and learn from your presentation. Since
that’s done in real time, it takes just a minute or two. You
can either have someone shoot the video or use a tripod
to shoot it yourself. I sometimes use
my computer and webcam, recording
directly to video software.
Lighting: I like to shoot outdoors,
when possible, as the lighting is usually better. Be sure to watch for heavy
shadows in bright light. If you need
extra light, you can use a Chatlight
(thanks, Chad Hymas, CSP, CPAE,
for the recommendation) or another
external light source. Don’t shoot in
front of bright windows.
Sound: Watch your background
so that it’s not visually distracting to
the viewers—or noisy. While you can
use the microphone on your phone, it
will pick up lots of extra sounds. I like
to use a lavalier mic so my hands are
free. I also have a handheld mic that’s
a good alternative.
Blocking: When you’re recording, think of the
breaks, or spaces, you may want to have in the final
video. You’re creating a story board of pieces that
you’ll stitch together in the software. For example, if
I’m going to transition to a slide with some details or
testimonials, I’ll introduce it, and then pause, but not
stop the camera. That space makes it easier to edit
the video later. Alternately, you can start and stop
the video and make individual pieces.
Tips for shooting
and editing short videos
here. Let the
us as we are.