Do You Have What It Takes?
News and notes on the
art and business of speaking
Learn how to enter and
advance in the world of
professional speaking by
¢ ELOQUENCE: The art of
speaking and the use of
powerful and persuasive
¢ EXPERTISE: The
knowledge, skills, and
experience in a specifically
¢ ENTERPRISE: The
of a successful speaking
¢ ETHICS: The principles
or standards governing
the conduct of those in the
TO ORDER THE
WORKBOOK AND AUDIO
Depending on the statistics you study, only 10 to 50 percent of business startups urvive. Often, it’s because they weren’t
really ready to launch. If you’re considering making the leap to full-time speaking or venturing
into a new revenue stream, take this short quiz to
know if you’re ready.
1. Can you summarize your business in one
sentence? ¨ Yes ¨ No
2. Have you developed a differentiated offering
that is not currently in the market? ¨ Yes ¨ No
3. Have you identified a potential client base?
¨ Yes ¨ No
4. Have you talked with others who are doing
something similar about their challenges and
lessons learned? ¨ Yes ¨ No
5. Do you have a basic business plan?
¨ Yes ¨ No
6. Do you have the financing you’ll need—
plus an emergency fund? ¨ Yes ¨ No
7. Is this a good time—personally and
professionally—to make a big change?
¨ Yes ¨ No
8. Have you thought about how you will
handle all aspects of business that need to
be addressed: sales, accounting, marketing, administration? ¨ Yes ¨ No
9. Do you have a support system of
mentors, consultants, and family members
you can rely on? ¨ Yes ¨ No
10. Are you ready to take a risk? ¨ Yes ¨ No
If you can’t answer yes to at least half
of these questions, your business might
need more time to incubate. Evaluate your
preparedness, then figure out how you can
move the needle on each factor before you
pull the trigger.
Video Tips (on Video)
For tips on why and how you should film every one of your presentations—
plus one thing you should never do—watch this video from Chris West of
Video Narrative at youtube.com/nsaspeakers (search “live events”). He
provides insights on the best type of camera to buy, where to set up your
camera at an event, and the best angles to shoot.
You (Tube) Have to See This!