Mary Kelly: What prompted you to
look at expanding your c-suite reach
into online television?
Jeffrey Hayzlett: As I found success
with my series “C-Suite with Jeffrey
Hayzlett,” on Bloomberg Television,
I thought I could do something more
focused, something to reach a more
Netflix and Hulu disrupted the
traditional broadcast business model,
delivering movies and television shows
on-demand and allowing viewers to
watch their favorite shows on their
own time. I knew I could do something
similar for business leaders.
C-level executives are on the go and
don’t have time to watch programming
on a network’s schedule. I wanted to
reach c-suite leaders at their convenience with the content they want. I
think I have done that with my new
online network, C-Suite TV, where we
are developing content that’s available
any time, any place, to any c-level
executive on any device.
The C-Suite is a very niche target
audience. Most networks go for the
masses, but not C-Suite TV. Why?
The answer is simple—there are 8
million businesses in North America.
Of that 8 million, 7. 5 million are small
businesses. That leaves about 600,000
businesses with c-suites. We targeted
just those businesses with yearly revenues of $10 million or more. These
are the people who control 90 percent
of the B2B market. That’s an incredible
amount of buying power for businesses,
and to create content tailored for the
t Is An Exclusive Interview by Speaker Magazine