c-suite that they want to consume puts
C-Suite TV in a very powerful position.
How did you make C-Suite TV a reality?
There were a few things that had to happen before C-Suite TV took off. First
was helping create C-Suite Network, the
most powerful network in the world for
c-suite executives. It is designed for the
c-suite leaders from those 600,000 businesses with yearly revenues of $10 million or greater. They have become the
first distributor of C-Suite TV.
Second, I teamed with Piksel, which
has the cloud-based technology and
deep knowledge and experience in
broadcast and broadband video solutions I needed to deliver the content we
Third, we have a three-tier structure
in place for content development,
including if you have a show idea and
want to collaborate on it, have a show
completely filmed and finished and are
looking for an outlet, or if we have an
idea and film and build it ourselves.
What advice do you have for speakers
who want to expand their business to
include Internet TV?
Every speaker or author I’ve ever
talked to wants to be on television. The
reality is that most won’t because of the
competition already vying to get on.
That competition could be world leaders, business executives from Fortune
100 companies, celebrities, or breaking
news. Big things that are hard to go up
against. In that case, the odds are
against you. So, you have to stack the
deck in order to get there.
One of the things you can do is to
look at online video and create broadcast quality shows or be on broadcast
quality shows online. TV is TV—
whether it is broadcast or online. The
key to all of this is developing quality
content that keeps viewers engaged and
wanting more. Just like in blogs, interviews, books, or from stage, if your
video content is dry and boring, your
audience won’t want it.
Internet TV is not unreachable. You
can be on shows like ours, or you can
create your own show, curate it, or co-develop it with someone like we have.
There are more opportunities to be on
TV through Internet TV than compared to broadcast. How you get on is
entirely up to you.
Content is key for C-Suite TV. How are
you developing content that keeps
viewers coming back for more?
I’ve always been interested in the c-suite, especially with my experience as
the former CMO of Kodak. I know the
challenges these leaders face and the
experiences they can share are
extremely interesting and provide valuable lessons to viewers.
The driving question behind C-Suite
with Jeffrey Hayzlett on Bloomberg Tel-
evision was centered on that—what are
these leaders doing and experiencing
that others can learn from? I wanted to
ask hard questions of c-suite executives,
opening their boardroom doors to the
public. Why did Domino’s tell their
customers their pizza sucked? How did
CrossFit become such a worldwide phe-
nomenon? What are the Seattle
Sounders doing that that helps them
sell out stadiums at every home game?
From this came the idea of Mind
Your Own Business, C-Suite TV’s first
show. I want to continue to find out
what makes leading business executives
tick and how they lead their companies.
I want them to share information and
knowledge that will help viewer’s better lead and build their companies.
Another route we are building content through is C-Suite Book Club.
Content isn’t just limited to television—it also is found in books. Over
3.2 million new titles are published
every year. So, the odds of becoming a
bestselling author are limited. Best-selling authors are featuring their titles
on C-Suite Book Club to an audience
of leading business executives and c-suite leaders, the folks with the power
to buy books for their entire company,
hire authors as speakers and trainers,
Hayzlett poses in front of the vault in
the Security National Bank building
in Sioux Falls, S.D., that was robbed
by John Dillinger in 1934.