Ever wonder why some speakers get more media ttention than you do? Don’t take it personally.
Often, it’s not you, your qualifications,
your message or your platform skills.
The media needs to see social proof or
evidence that others are talking about
and featuring you. That shows you are
the real deal. Just being interviewed by
any media outlet is an implied endorsement, whether you are interviewed for
print, radio, TV or Internet. This coverage shows that the media views you as
a leader and is willing to put you out
there as one. This, in turn, gives you
instant credibility the second the words
“as seen on” or “as featured in” are
aligned with your name, along with a
set of impressive media logos.
So, how do you gain a competitive
advantage to differentiate yourself from
other speakers, especially those who
speak on a similar topic?
How to get More Interviews
I have the unique distinction of setting
the Guinness Record for being interviewed the most times in a 24-hour
period (112 radio interviews lasting five
minutes or more in a single day). I was a
TV producer for 13 years on a national
level, working for ABC, NBC and FOX.
While in television, I had been the gatekeeper and the person who decided
what made it to air and what didn’t.
When I left TV to become a media
trainer, I quickly realized that it would
look pretty bad if the media guy didn’t
have some experience in front of the
camera, in print and on the radio. It
would be a new challenge to get the
media to say “yes” and book me in
interviews. I thought about what had
made me say “yes” to potential guests,
and on the flip side, what made me hit
the delete button to an emailed story
I used the following strategies to set
a record, and you can use them to book
some great media interviews that pro-
file you and what you do.
WAYS TO START A
and press releases
that get noticed
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