October 2014 | SPeaKeR | 33
Greg Hague is an attorney,
real estate broker, founding
partner of Flexgroud, a 2014
INC 500 company, and part-
WHa T I DISCOVeReD aBOUT LeaRNINg ReVOLUTIONIZeD MY TeaCHINg
ner/CEO of Harvey Mackay
University. He speaks on 22 ways to lever-
age the law to “protect your hide and
enhance your profits.” His book, How
Fathers Change Lives, relays 52 short stories
of remarkable dads as shared by their daugh-
ters and sons. Visit www.greghague.com.
I have loved teaching and speaking
for most of my life. I was a Dale
Carnegie instructor, a college real
estate professor, and after passing the
bar, a law school professor. I built my
businesses through speaking, inspiring
Over the past few years, I’ve
recorded weekly podcasts and training
audios, but with mediocre success.
My listener list grew like sour molasses:
To my amazement, my audios
suddenly soared when I applied my
bar-studying experience to my business.
My listenership skyrocketed and a
radio syndicate started playing them
What I learned studying for the bar
exam also helped me become a better
speaker and educator. Hopefully, the
lessons I learned will benefit your
speaking business, too.
Become a Master Synthesizer
In studying for the bar, I had to reverse
synthesize; that is, figure out what not
The time pressure forced me to sift
through minutia to find legal nuggets of
gold in mountains of ore. I realized that
I couldn’t learn it all. I needed to discern
and learn the stuff most likely to be
tested. I became a meticulous selector.
When I applied this fanatical selec-
tivity to my weekly audios, things really
picked up. Now, each morning I scour
the content universe to find the best
tidbits of brilliance. If it isn’t intriguing,
unusual and useful, I don’t share it or
Google has the award for content pro-
clivity. I’m vying for content selectivity.
My advice? Teach the best and
ignore the rest.
If you remember one
thing, this is it: Find clar-
ity in brevity. In studying
for the bar, this meant
boiling down pages to
sentences. I had no
choice. I couldn’t get
my arms around 5,000
pages of legalese. It was
distill or fail. I soon dis-
covered that the more I scoured it
down, the better I learned it.
My advice? Extract the fluff. Brevity
I discovered that the best way to
learn is one step at a time. This meant
grasping one legal rule at a time.
I didn’t move on until a concept
was as ingrained as the ABC’s.
In applying this to teaching, I
discovered that my listeners preferred
one nugget of advice a day. Two was
If you give people too much, they
tend to do nothing. Give them a little
and they are more likely to try.
My advice? Change lives with a
daily lesson that people can apply.
Sweat the Takeaway
I spent hours reducing complex legal
concepts into short, memorable takeaways. Good takeaways become mental
triggers for what we remember when
the time is at hand.
My friend, partner and mentor,
Harvey Mackay, CPAE, is the master of
the takeaway. He spends hours crafting
awesome “Mackay’s Morals” for his
nationally syndicated columns.
It’s an art. It’s also the difference
between a lesson applied and a lesson
My advice? Study the art of the
takeaway from the pros.
Bottom line? Brief and brilliant
beats big and bloated.
Find Clarity In Brevity