DF Y *
You say you’re a terrible writer and you hate to write. You need to hire a ghostwriter, right?
Not so fast.
While a professional writer can no doubt get
it done, there are many downsides to going the
way of the ghost. First, you often lose your voice.
Only you can sound like you. Second, you lose
the value of digging deep and remaining fresh
on your topic when you’re not doing the work
yourself. And maybe the biggest barrier: It’s
pretty darned expensive.
So what if you aren’t a good writer? You’re a
good speaker, aren’t you? You have great ideas,
I strongly advise my coaching clients who are
aspiring authors to do it themselves. You don’t
have to be a great writer. You just need to have
great ideas, and then hire a good editor.
Since you’re a speaker, why not speak your
next chunk of IP (intellectual property)? Record
your presentation or podcast interview and have
it transcribed, or use a speech-recognition software program or app.
Writing your blog, article, or book forces you
to remain current and relevant as an expert, and
it can be less painful if you write regularly. In
fact, a post a week can equal a book a year if you
begin with the end in mind.
CATHY FYOCK, CSP, is The Business
Book Strategist, and works with professionals
and thought leaders who want to write a book as a
business development strategy. She is the author of
Blog2Book: Repurposing Content to Discover the
Book You’ve Already Written, and can be reached at
BY CATHY FYOCK, CSP
*Done for you