In 1998, Eric Chester, CSP, CPAE, started speaking to young
people to help them prepare to enter the workforce. Then he
discovered that companies were struggling to understand young
people in their workplace. As a result, he pivoted his business to
help employers understand how younger workers think differently about the workplace and technology.
Eric had to create the market for this new topic by helping
employers recognize their pain points. He suspected that they
were dying to know why young workers were always texting, so
impatient, and questioned everything. He sent thousands of postcards and made hundreds of phone calls, and slowly the business
started coming in.
Companies shared their tactics and techniques they used to
recruit, manage, train, and motivate young people. Using this
knowledge, he pivoted again from talking about generational
differences to providing more solutions. That led to his first book
about millennials, Employing Generation Why, in 2002.
Eric became wildly successful speaking about millennials, but
the market became saturated with competition, so he decided to
pivot again. Instead of continuing to fight for a piece of the pie,
he decided to create a new pie.
q Since 1998, ERIC CHESTER, CSP, CPAE, has been the leading
voice in attracting, managing, motivating, and retaining the emerging
workforce as an in-the-trenches workplace researcher and thought
leader. He has cracked the code on the tactics and strategies
companies that are recognized as “best places to work” in their
respective industries are using to win the talent wars.
Eric always knew that speaking about millennials had an expiration date—eventually he would
be talking to millennials about themselves. So, he
expanded his market to help anyone who is called
“boss” to get their employees to work harder, perform better, and stay longer. No longer confined to
talking about younger workers, he now addresses
the changing workplace demographics of multicultural employees, older workers, and others. His
fourth leadership book, On Fire at Work: How Great
Companies Ignite Passion in Their People without
Burning Them Out, shows employers how to find,
develop, and keep great employees.
Always proactive, Eric still remains ready to
pivot at a moment’s notice.
A NEW AGE OF EXPERTISE
“Look to the stars for longevity. How did
Madonna, Michael Jackson, and David Bowie
have such long careers? They continued to
pivot by constantly reinventing themselves,
looking at where they were, and asking,
‘Have things changed and should I change?’”